Podcast

BEST OF – Challenging Assumptions

Most of us were taught at an early age never to assume.  But we know in business there are still situations where companies collectively hold on to deeply held assumptions.  Whether it’s what you think you know about your customers or an accepted company culture of, “We’ve always done it that way”, assumptions can be deadly.  This best-of podcast from…

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The 3 Keys to Cost Reduction

Cost reduction is a basic business expectation.  Yet many businesses fail to understand the true costs of cuts in the wrong places.  In episode #16, Greg Saltsman and Alicia Hicks discuss 3 key points relating to cost reduction; 1.  Areas where you can cut costs without hurting your business. 2.  Where you should avoid cutting costs. 3.  What you should…

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The Art of Pricing

If there’s one aspect of doing business that’s more Art than Science, it’s pricing.  Balancing profit with customer satisfaction and brand strength can be a real challenge.  It’s also the key to unlocking the true potential of your business.  In this episode we discuss pricing theory, pricing reality and how to create an approach that actually works for you and…

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Patents, Trademarks & Trade Secrets

If you’ve ever watched an episode of Shark Tank you know the importance of patents.  But are they really the best defense to protecting your strategic advantage?  This week we talk about the combination of intellectual property, company culture, barriers to entry and how you can keep your Secret Sauce a secret, even when competition comes calling.  Go to Source…

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Pivoting

The plan you had was wrong, now what?  In episode 12 we talked about strategy in both definition and practice.  This week want to know, under what circumstances should you consider changing your strategy and how you can avoid pivoting either too soon or too late.  We talk about GE, Netflix, JC Penney and more.  Go to Source Author: Southern…

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Our Most Controversial Topic Yet

Beyond the text book definition, how much do you really know about business strategy?  Whether it’s the ultimate end goal achievement for your business or that thing you do just to get through the quarter – Strategy means many things to all of us.  In this episode we want to know the real meaning of strategy.  How often it should…

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Fuzzy Math and Modified Disclosures

What gets measured, gets fixed.  What if you don’t change what gets measured but HOW it’s measured?  Companies are using more “customized” metrics to report to investors that their performance wasn’t sub par – as long as you consider the numbers they say are important.  Is this a dangerous practice and if so, what can be done to drive meaningful…

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The Scary, Hidden Force That Can Hold Your Company Back

Most of us were taught at an early age never to assume.  But we know in business there are still situations where companies collectively hold on to deeply held assumptions.  Whether it’s what you think you know about your customers or an accepted company culture of, “We’ve always done it that way”, assumptions can be deadly.  This week we take…

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