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Football and Business

Business and sports have a lot of similarities.  Both require a strong strategy, tactical asset deployment and a good understanding of data to reach the goal and win the game.  Greg Saltsman and Alicia Hicks of Southern Oak Consulting talk about football and business.  Go to Source Author: Southern Oak Consulting Powered by WPeMatico

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Disruption

If you haven’t experienced it already, disruption is coming for your business segment.  Are you ready for what lies ahead?  Greg Saltsman and Alicia Hicks of Southern Oak Consulting discuss a timely example in the news of category disruption that’s upending the traditional advertising agency model.  What are the effects of disruption, how are firms reacting and what you can…

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What is Directionally Correct?

Welcome to Directionally Correct, where we talk about recent stories in the news and what it might mean for your business.  In a “ripped from the headlines” style, Greg Saltsman and Alicia Hicks discuss current topics and cutting edge trends and how you can benefit.  Go to Source Author: A. Hicks Powered by WPeMatico

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White Paper 1

We do not do surveys.  We do not do case studies.  We believe in the power of analytical research backed with common sense thinking.  We conduct original analysis of verified data sets to better understand on a macro basis why a few outperform the rest.

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